© 2014-2019 Edwin Korver, CEO Tenfore BV – all rights reserved – MOBILE +31-(0)6-52341111

WHAT IS IT FOR

ROUNDMAP™ SYSTEM 360 is a framework designed to help raise profit by increasing the performance of the front office operation, while focusing on the only two functions that produce results: marketing and innovation.

ROUNDMAP™ SYSTEM 360
REPRESENTATION OF THE REALM OF THE ROUNDMAP™ SYSTEM 360

On the one hand the framework offers a comprehensive mapping system of the customer dynamics at the ultimate level of truth: the customer lifecycle.

On the other hand it addresses the business strategy as well as the strategy execution by considering current and future opportunities, threats, strengths and weaknesses.

WHO IS IT FOR

ROUNDMAP™ was designed to help any business with any business strategy, for profit or non-profit, to increase the performance of the strategy execution, while remaining responsive to market changes.

ROUNDMAP_Customer_Lifecycle_Linear
THE CUSTOMER LIFECYCLE IS THE ULTIMATE MOMENT OF TRUTH

As stated by Management Consultant and bestselling author Peter Drucker: “The purpose of business is to create and keep a customer”.

The level of detail in the customer lifecycle, therefore, indicates the importance of customer acquisition, creation, retention and extension as part of the strategy execution.

HOW DOES IT WORK

The ROUNDMAP™ has three entry points: (1) The performance of the customer dynamics, (2) The execution of the business strategy, and (3) The definition of the business strategy. Which entry point to take depends on the circumstances.

CUSTOMER 360

ROUNDMAP™ SYSTEM 360 consists of three layers: business strategy, strategy execution, and performance. We like to address the third layer, i.e., lifecycle management, with CUSTOMER 360.

THE THREE LAYERS OF THE ROUNDMAP™ SYSTEM 360

STRATEGY 360

The first layer, business modeling, emerged from constructing the customer lifecycle. We refer to this part as STRATEGY 360. It contains four elemental business models that describe the dynamics of any known business model.

THE FOUR ELEMENTAL BUSINESS MODELS OF THE ROUNDMAP™ STRATEGY 360

ELEMENTALS

The four elemental business models, identified by Edwin Korver, each have a distinct dynamic. In addition to Don Peppers graphical representation of product and customer centricity, we added two new graphs, completing the series.

ROUNDMAP™ STRATEGY 360 - FOUR ELEMENTAL BUSINESS MODELS

PLAYBOOK

To understand the level of sophistication of the ROUNDMAP™ and its components, we have created a strategic playbook, explaining some of the most noticeable dynamics of each of the four elemental business models.

ROUNDMAP Strategic Playbook
THE STRATEGIC PLAYBOOK

ADAPTATION

We believe business models have evolved over time in two directions: either through SHIFTING or REGENERATION. Shifting is the most transformative: it is a revolvement to the next elemental business model. Regeneration is iterative.

ROUNDMAP_Shifting_Regeneration
ROUNDMAP™ STRATEGY 360 - SHIFTING AND REGENERATION

ENGAGE 360

Ricardo Semler acknowledged the negative effects of industrial compartmentalization on the level of engagement of factory workers. However, few realize that by adopting a similar form of solodization – by dividing the front office operation into silos, functions and tasks – we’ve created disengaged office workers, diminishing the performance of the front-office operation.

ROUNDMAP Disengagement
ROUNDMAP™ ENGAGE 360 - THE CUSTOMER ON THE ASSEMBLY LINE
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